𝗪𝗛𝗔𝗧𝗦𝗔𝗣𝗣 𝗧𝗢 𝗦𝗧𝗔𝗥𝗧 𝗖𝗛𝗔𝗥𝗚𝗜𝗡𝗚 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦𝗘𝗦 𝗙𝗢𝗥 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 𝗥𝗘𝗣𝗟𝗜𝗘𝗦 𝗙𝗥𝗢𝗠

WhatsApp is set to introduce charges for certain customer-service messages sent by businesses using the }WhatsApp Business Platform from October 1, 2026.

The change could have a major impact on #businesses that depend heavily on WhatsApp for #customer enquiries, orders, bookings, complaints and support, particularly in Nigeria where WhatsApp is one of the most widely used communication platforms.

However, the new charges are not for ordinary WhatsApp users or businesses using only the regular WhatsApp Business app. The change concerns businesses using the WhatsApp Business Platform/API.

#Meta is expected to provide more details, including the applicable rates for different markets.

With many Nigerian businesses relying almost entirely on WhatsApp to communicate with customers, the big question is: Will this make businesses increase their prices, or will they simply absorb the extra cost?

#WhatsApp #Meta #azatellng #Nigeria #Business #Technology
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